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Methods Home
Learn Key Objectives
Identify Measurements
Gather Data
Highlight Findings
Take Action
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"The answers you never thought you'd get come from the questions you never thought to ask"
This stage is where the rubber hits the road and when it comes to data collection, no one can burn rubber like Lightspring. With over 1200 employees in a dozen research centers, and in-house interviewing capabilities to handle any size project, each year we obtain answers to over 70 million questions!
But don't let our size scare you. Our research centers follow a distributed model to boost quality, flexibility, and turnaround time. Our research associates go through a strict selection, training, monitoring, and ongoing quality control process so rigorous it has become an industry benchmark.
There are a variety of different data collection modes that can be blended in order to achieve optimum efficiency and data integrity. We work with our clients to determine which solution suits their particular need. Our survey systems include:
- CATI (Computer Aided Telephone Interviewing)
- Web surveys
- IVR (Interactive Voice Response)
- Multi-mode (combination of CATI, Web, IVR)
- Digital customer response recording
- Coding & Tabulation
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